Costsaver ●
Travel Company – Rebranding
Project Details
Identity (essence, graphic language and positioning)
Campaign strategy
Photographic positioning
Sales and marketing brochure
Printed and digital collateral
Signage on bus
Brief
Rebranding of an award-winning travel tour company as it became an independent brand from a leading multinational group.
Result
A very well received and successful new brand visual and essence which translated into sales increase, better customer reviews and increased brand awareness.
Overview
Old & new brand
Logotype and tagline construction
Graphic language – Coins
Illustration animation (proposal)
Graphic language – Landmarks icons
Printed collateral – Worldwide brochures
Printed collateral – Consumer and trade advertising
Safety video illustrations and animation
Bus signage (proposal)
Client: The Travel Corporation (TTC)
Campaign Photography (proposal): Lauren Bamford
Video Illustrations: Edouard Cabrol