Yogi Monkie ●
Yoga studio – Branding
Project Details
Identity (naming, essence, graphic language)
Photographic style and shooting
Social media assets
Website
Printed collateral (business
cards, communication pieces)
Brief
Create a brand identity with a unique positioning for a new yoga studio. The objective was to make the studio stand out in a saturated market and to position Yogi Monkie as an online influencer.
Result
A thriving reputation supported by a playful visual language and an impactful online presence has quickly positioned Yogi Monkie as a reference in the wellness and yoga community.
Custom logotype and tagline
Monogram rationale
Photographic style
Social media – Stories
Social media – Banners
Social media – Ads
Client: Julie Michaud
Photography: Edouard Cabrol