CBG Architects ●
Timeless Form – Branding
Project Details
Brand identity (essence, strategy & graphic language)
Type design
Printed collateral (business cards, note pads, letterheads, invoices,
work documents)Website
Office signage
Brief
Coinciding with their growth, CBG architects and interior designers sought to distil their market differentiation into a clear and compelling brand proposition.
Result
A new identity mirroring the firm’s commitment to build timeless, bold and carefully considered forms. The brand boosts a striking graphic language that varies in quantity and rhythm according to the context of each application.
Overview
Old & new brand
Graphic language construction
CBG custom typography
Branding elements rationale
Printed collateral – Branded assets overview
Printed collateral – Business cards
Printed collateral – Note pads
Website
Office and car signage
“The branding results are visible to all, but beyond the final product, the journey to get there was exciting, memorable, and enjoyable”
— Bill Katsabis, Managing Director
CBG Architects
Client: CBG Architects and Interior Designers
Agency: Savi communications
Photography: Tim O'Connor
Printer: Bambra