Palmerston ●
The New Standard – Branding
Project Details
Identity (naming, essence, graphic language)
Photographic essay
Marketing brochure
Print and online advertising
Display suite
Sales manual
Brief
Develop a brand for a European-inspired boutique residential development with a holistic approach on living combined with a design and architectural approach, by CREMA Group.
Result
A unique brand positioning and exclusive assets that act as a testimony of decades of knowledge, know-how, skills and family history.
Brochure cover (proposal)
Brochure spreads
Sales manual
A striking yet classic form which celebrates Crema’s concrete history and a new generation of development
Advertising (proposal)
Client: Crema Group
Agency: Savi Communications
Campaign photography: Derek Swalwell