Augeo Business Coaching ●
Naming and Branding
Project Details
Naming and branding
Marketing strategy
Identity (logotype, essence, graphic language)
Artwork & graphic style
Brand tone of voice
Print and online advertising
Brief
Developing the complete branding and marketing strategy for this bespoke business coaching's practice focused on providing a collaborative and insightful service to its acute and innovative audience, PME and Startups.
Result
A custom and unique brand positioning supported by a bold visual language and an impactful marketing strategy, has quickly positioned Augeo has an important actor in its field and a crowded market.
Overview
Brand tagline
Logo rational
Brand mission and brand essence
Brand language and secondary color palette
Infographics style
Printed collateral – Business card and letterhead
Printed collateral – Public display
Online strategy – Social network
Printed collateral – Business report
Website
Client: Augeo – Jérôme Michaud
Photography: Gilles Nahon
Typefaces: Whyte Inktrap by Dinamo
and Patron by Milieu Grotesque
Visit: augeo-coaching.ch