Augeo Business Coaching 
Naming and Branding

Project Details

  • Naming and branding

  • Marketing strategy

  • Identity (logotype, essence, graphic language)

  • Artwork & graphic style

  • Brand tone of voice

  • Print and online advertising

Brief

Developing the complete branding and marketing strategy for this bespoke business coaching's practice focused on providing a collaborative and insightful service to its acute and innovative audience, PME and Startups.

Result

A custom and unique brand positioning supported by a bold visual language and an impactful marketing strategy, has quickly positioned Augeo has an important actor in its field and a crowded market.

 Overview

Brand tagline

Logo rational

Brand mission and brand essence

Brand language and secondary color palette

Infographics style

  Printed collateral – Business card and letterhead

 Printed collateral – Public display

Online strategy – Social network

 Printed collateral – Business report

Website

Client:   Augeo – Jérôme Michaud
Photography:   Gilles Nahon

Typefaces:   Whyte Inktrap by Dinamo
and Patron by Milieu Grotesque

Visit: augeo-coaching.ch

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Connect Solar power – Branding design and strategy