12 Apostles Hot Springs & Resort ●
Embrace the Elements – Branding
Project Details
Identity (naming, essence, graphic language)
Artworks and renders direction
Expressions of interest manual
Marketing brochure
Signage & merchandise
Brief
Create the identity for an upcoming ambitious project: a stunning boutique-hotel on Australia’s iconic destination and Victoria’s most visited tourism attraction, the 12 Apostles, located on the Great Ocean Road.
Result
A strong identity and positioning that sparked much interest and convinced key partners to invest in the project in less than a month.
Brandmark
Tagline
Information memorandum
“A big thank you for all your help on pulling together the Information Memorandum document for this project. You have done an amazing job and it is one of the best we have seen”
— Scot McLaughlin, Associate Director
Dransfield Hotels & Resorts
Printed collateral – Fact sheets
Website
Car signage
Client: Rocdon Development P/L
Agency: Savi communications
3D Render: 4dstudio
Printer: Pandoras Boxes and impact Digital